Millennials: the Perfect Target Customers and how to Attract Them

Posted on 11/20/2022 by FTB

Any restaurant with long-term goals for expansion can't ignore the generation born between 1977 and the middle 1990s. Since the baby boomers, this generation is the most significant and most influential, called "Millennials". Because they value experiences over things, millennials are especially receptive to eating at Food Trucks. The fact that a Food Truck offers more than just delicious food is one of its appeals. It's a whole experience. These dedicated people value sustainability and making a difference above and beyond enjoying unusual experiences. Millennials also love convenience and don't have time to cook at home so they appreciate a short and quick bite. What is better to satisfy their needs than a Food Truck? In this blog, we give reasons why and how you should target Millennials.

WHY?

The millennial generation is the working generation that is more likely to not always have their lunches made for work, in contrast to the elder generation who has more free time and cooks at home. A practical option for a quick, inexpensive dinner is a food truck. In addition, Millennials have the most economic clout of any generation. Due to millennial preferences, many of today's most popular dining trends got their start. The millennial generation is interested in the supply chain's specifics, healthy eating habits, ethnic specialties, and innovative fusions. Last but not least, older millennials who are parents will bring their children. There will be more people to feed thanks to this target market.
HOW?

Now that we have convinced you that Millenials are the perfect target customers, we of course need to tell you how to make your Food Truck attractive to these customers.
- Create an experience:Giving your clients scrumptious cuisine is no longer enough for a restaurant these days. Millennials prioritize appearance and experiences. What kind of vibe do you have in your Food Truck? Do the use of background music and wall decor improve the customer experience? To increase the experience factor and your Food Truck's social standing, think about making meals at the table or hosting weekly theme evenings and events. Along with preparation, emphasize food presentation. Millennials prefer food that both looks and tastes nice so they can upload enticing photos to Instagram.
- Create a social environment:When they are out to eat, millennials place a high priority on social interaction. Millennials tell their friends about their favorite restaurants when they are pleased with the cuisine and service. Millennials are also amenable to recommendations from others. By creating programs to encourage in-house patrons to introduce friends, provide reviews, and submit testimonials, Food Truckers can reduce their marketing costs. Withemails, coupons, loyalty programs, brochures, and internal signage, you may promote to current customers.
- Take pictures: As mentioned in the first point, Millennials adore visual media. You'll have more customers if you shoot more images. The most recent technology developments, such as social media or assignment help ideas, have been assisting clients in making decisions on where to eat out or what to buy when shopping. By shooting actual photographs of delicacies, you are providing them the opportunity to explore before discovering and telling them exactly what they want to hear. Additionally, make sure your cuisine looks fantastic enough for Instagram. Millennials won't be as motivated to go back if it doesn't.
The millennial generation is more informed and educated than prior generations. They are concerned about the state of the earth and value companies that uphold ideals like environmental responsibility and provide sustainable goods.So it is important to:
- Be transparent:You need to be as open as you can. You must be honest and transparent with millennials because they value these qualities. They are interested in all the ingredients you used, your sources, and the ways in which your company benefits society. Being open and honest enough to tell them your story is another aspect of transparency.
- Have healthy food options: Compared to previous generations, millennials purchase fewer processed foods. They favor eating whole, unprocessed, raw products. Make sure to provide vegetarian options and healthy smoothies on your food truck as healthy substitutes.